The fast-growing technology on social media has changed the behavior of the public in receiving information. Today's social media use in Indonesia is growing so rapidly every year. According to Melansir Data Reportal, by 2023, there are 167 million social media users out of 153 million over the age of 18, which is 79.5% of the total population. The purpose of this research is to analyze the effectiveness of digital branding and positioning strategies carried out by the University of Muhammadiyah Kotabumi with the approach of auditing communication using the method of SOSTAC. The results of this study show that the University has not yet had a field of human rights, so UMKO's identity is not maximum, branding, and postitoning are not well managed and the use of social media especially Instagram is not maximal even can be passively regulated.

Penelitian ini bertujuan untuk menganalisis representasi gap generasi dalam iklan IM3 "Nyatakan Silaturahim" dengan fokus pada dinamika interaksi antargenerasi dalam konteks keluarga serta implikasinya terhadap hubungan keluarga dan integrasi sosial di masyarakat. Penelitian ini dipilih karena fenomena gap generasi memiliki dampak yang signifikan terhadap dinamika sosial, komunikasi, dan hubungan keluarga. Metode analisis yang digunakan mengadopsi pendekatan "Meaning and Media", yang menggabungkan prinsip-prinsip semiotika, strukturalisme, serta konsep denotasi dan konotasi untuk menganalisis makna yang terkandung dalam media. Data dikumpulkan melalui observasi terhadap iklan, metode dokumentasi, dan studi kepustakaan. Temuan utama menunjukkan bahwa iklan tersebut berhasil menyampaikan pesan bahwa interaksi antargenerasi merupakan aspek yang berharga dan patut dipertahankan dalam lingkup keluarga maupun masyarakat secara luas. Dinamika interaksi antargenerasi memiliki implikasi yang signifikan terhadap pembentukan hubungan keluarga yang lebih solid dan harmonis, serta integrasi sosial di masyarakat. Penelitian ini memberikan kontribusi dalam memperkaya pemahaman tentang pentingnya interaksi antargenerasi dalam memperkuat hubungan keluarga dan menciptakan lingkungan sosial yang lebih inklusif. Kesimpulan penelitian ini menegaskan signifikansi bahwa interaksi antargenerasi dapat menjadi sumber pembelajaran bersama, meningkatkan toleransi, memperkuat ikatan keluarga, dan menciptakan lingkungan belajar yang saling mendukung di antara generasi-generasi dalam masyarakat

In the last few decades, the film industry has experienced rapid progress and has played an important role in the field of communication or conveying messages. Where initially it was just a black and white image, it then developed with all kinds of effects that made the film look more real, making it more interesting for the audience to enjoy. In more detail, film is a communication medium in the form of moving images. One film that conveys the message of preaching is the film Merindu Cahaya De Amstel, directed by Hadrah Daeng Ratu, which is an adaptation of a novel by Arumi Ekowati which is based on a true story. This film takes the background of a non-Muslim woman who changed her name to Siti Khadijah after embracing Islam. In this study we used qualitative research. This approach aims to find and describe religious elements. The data source for this research is films and the data for this research are words, phrases, clauses, sentences, paragraphs and dialogues that describe religious elements contained in the film Merindu Cahaya De Amstel. This research data collection technique uses library research. After data collection, data analysis is carried out by following the data analysis steps, namely classifying, describing and concluding. In this film there are several preaching messages, namely that a woman must cover her private parts and be friends with others who help each other in goodness, and remember that the commands from Allah SWT are the most important, especially when receiving messages of goodness that must be spread widely and become useful human beings.